Canada's Anti SPAM Law (CASL)
Canada's Anti SPAM Law (CASL) was enacted July 1st, 2014 and takes effect over the following 3 years. By now, most
members will have received requests from charities, non-profit and
commercial organisations asking for
permission to continue electronically communicating. Sadly the
law is ambiguous when considering not-for-profit organisations such as
the CVMG, and the fines for non-compliance could be hefty.
The new CASL law basically prohibits sending emails, texts and other
electronic messages of a 'commercial' nature to anyone without their
express or implied consent. A 'commercial' message is defined as
anything that involves a sale or a fee. For organisations such as ours
this means:
-
Existing members, by virtue of being paid-up members, have given
their consent to receive email communication from the CVMG if they have
provided an email address as a part of their membership application. All
members may edit their profile to remove or change their email address
if they wish at any time. Members may also edit their email preferences in their profile. Their preferences are effective immediately.
-
Electronic communication is an important tool for continuing to keep
costs to our membership as low as possible, and is encouraged.
-
Members who have subscribed to updates from CVMG website forums
(Buy, Sell or other) by doing so have given their implied consent to
these communications, but may of course unsubscribe if they wish.
- Members acting in an Executive or administrative capacity have, by virtue of their position, given their implied consent to be contacted by other members.
NOTE TO SECTION CONTACTS: Any CVMG sections using their own distribution lists
for sending out section information need to ensure they only send that
information to paid-up CVMG members. If you include non-members in your
local section email distribution lists, then you will need to get each
individual's express consent which you will have to keep a record of and
you will need to renew the consent before July 1, 2017, and every two
years thereafter. You must also provide your full contact information in
each email sent to a non-member, a means for that person to be removed
from your distribution list, and that removal must happen within 10 days
of the request being received. A better option would be to just sign
them up as a member !
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